A Slightly Confusing Metaphor To Illustrate How Utterly Redundant Cyber Monday Is As A Concept.

Sometimes I like to think of Black Friday as the ‘bad guy’ in a second-rate action flick. He’s over-the-top and stupid, but poses a genuine threat to our hero – ‘Captain Common-Sense’.

Oh no! How will Captain Common-Sense survive that unbeatable deal on headphones? How will he remember that he already owns a perfectly good pair of headphones? Headphones that he barely uses anyway. With deals that good, surely, he’s going to be tempted to part with his hard-earned cash on another frivolous purchase. Curse you Black Friday!

Of course, if the movie runs true to form, Captain Common-Sense beats the temptations of Black Friday and wins the day.

And although it’s a genuinely dreadful film, the battle between Black Friday and Captain Common-Sense does well enough at the box office to merit a sequel.

And the sequel is vastly inferior to the already-bad original.

Because in an attempt to make a bigger, more compelling bad-guy, the studio massively misjudges what made the first film popular, which was that, although kind-of inane, Black Friday poses a genuine threat to the wallet of Captain Common-Sense because his deals are ‘for a limited time only’. That’s where the jeopardy is.

So, given that Captain Common-Sense has now prevailed, for any kind of sequel to work, the bad-guy needs to be a bit different.

Not exactly the same but with a different name.

And as far as I can see, the only difference between a ‘deal’ on Cyber Monday as opposed to a ‘deal’ on Black Friday, is that the Black Friday fake deals are available online and in-store, whereas Cyber Monday fake deals can only, by definition, be online. So Cyber Monday is exactly the same as Black Friday, only not as good.

And given that Black Friday is already pointless, Cyber Monday must therefore be worse than pointless.

And on that note…

Happy Cyber Monday everyone!