An Homage To The Now Departed Daily Briefing

Hello and welcome to today’s update
We haven’t got anything new to say
Nothing’s really changed since yesterday
But it’s important, nonetheless
That we update you anyway
Otherwise you’ll realise
That we haven’t got any idea what we’re doing

We’d rather give the impression
That we do know what we’re doing
Even though we don’t
Because no-one wants to admit
That they don’t know what they’re doing
It’s not a great look
It’s much better
To create the illusion of competency
Aided where possible
By meaningless diagrams
And complex terminology
That no-one understands
Because we just made it up

And lets not dwell too heavily
On things we said in the past
Because a lot has changed since then
And it wouldn’t serve anyone
To focus too heavily
On our broken promises
Over-optimistic forecasts
And, if we’re honest
(Which we never are)
What can only be described as outright lies

Let us instead
Look to the future
And what we can achieve moving forwards
Because if we use different lies
To the other lies we told
Then some people will still believe us
And that’s the main thing really
And everything will probably be fine in the end anyway
If we just ignore the facts
And concentrate heavily on soundbites
And a bit of misdirection
And just blame everyone else

So today I’d like to announce
The latest thing we’re going to do
It’s brilliant
And better than what anyone else is doing
If you don’t believe us then just you wait
Yes you can quote me on that
But only today
Not in two weeks
When it turns out
That this was just more hyperbole
And in the meantime
Stop being so negative will you?
Honestly, what’s the worst that could happen?